There’s a new trend in video game promotion. Before a major game is released, an over-the-top, big budget live action trailer appears to amplify its hype.
More often than not, these trailers have little to do with the game they portray. But who are we kidding? We love them anyway.
Who wouldn’t want to see their favourite video game franchise turned into a movie, even if it’s a bad movie? It gives gamers an unprecedented opportunity to see what their favourite video games would look like in the real world.
Mass Effect 3
Bioware’s final title in their epic space trilogy was released on Tuesday March 6th. This short trailer shows humans cowering in fear at the impending Reaper invasion. It then follows the game’s main character Shepard, as he fights for Earth’s freedom.
Halo: Reach
Less explosions and action and more atmosphere and scene-setting, Halo Reach’s live action launch trailer chronicles the creation of a super soldier. This trailer humanized the game’s characters and made gamers believe that there was a little more under their dark helmets.
Halo 3
Niel Blomkamp, the director of District 9, was supposed to helm the ill-fated Halo movie a few years ago. Although that movie was never made, these Blomkamp directed shorts surfaced a few years ago, leading up to the release of Halo 3.
Resistance 3
This western inspired live action trailer evokes a feeling of desperation and helplessness. It doesn’t totally represent the atmosphere of the final game, but it’s certainly compelling, dark and chock-full of violent imagery.
The Legend oF Zelda: A Link To The Past
This extremely Japanese live action commercial (it’s not really a trailer) for the classic Super Nintendo title, The Legend Of Zelda: A Link to The Past, is both amazing and ridiculous. Link, Princess Zelda, Ganon engage in a thriller-esque dance battle.
Insane? totally. But also ridiculously entertaining. This is something that could have only existed in the 90s.
canada.com
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